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4.4 How do I develop a communications plan suitable for my area, region, or country?

Following the steps in section 4.3 can greatly enhance and improve the effectiveness of your communications campaign. As the information distributed and the media chosen must be appropriate for the rabies situation and audience in the target country, every communications plan will look different.

Below are links to different resources that will give you guidance on how to design your own communications plan, or examples that you can modify for your own purposes.

A powerpoint presentation on the Risk Communication strategy used by the State Food and Veterinary Service of the Republic of Lithuania.

A powerpoint presentation on Rabies Communication in Estonia from the Veterinary and Food Board of Estonia.

Materials used to communicate to health professionals and the public in North America about ORV campaigns against raccoon rabies.

A step-by-step guide to developing a canine rabies communication plan.


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Version 1 - Last updated November 2012